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Ideas, insights andpractical guidancefor FMCG teams.

Straightforward thinking on AI, automation and data - so you can work smarter and make better decisions.

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Reducing 30-Day Churn in FMCG: AI for Shopfloor and Field Sales Onboarding illustration

AI & AUTOMATION

Reducing 30-Day Churn in FMCG: AI for Shopfloor and Field Sales Onboarding

UK food manufacturing loses 25-40% of production staff annually. AI-assisted onboarding cuts 30-day churn by targeting the specific moments new starters disengage.

27 Jul 202611 min read
BRCGS Audit Prep With AI: What a Site Quality Manager Can Do Right Now illustration

FMCG OPERATIONS

BRCGS Audit Prep With AI: What a Site Quality Manager Can Do Right Now

64% of CPG companies still mix digital and manual quality processes. Here's how AI compresses BRCGS audit prep from weeks to days for site quality managers.

20 Jul 202615 min read
Month-End Close for Small FMCG Finance Teams: What AI Can Actually Help With illustration

AI & AUTOMATION

Month-End Close for Small FMCG Finance Teams: What AI Can Actually Help With

AI-driven reconciliation delivers up to 75% faster matching. Here's what genuinely helps a 2-5 person FMCG finance team cut month-end close from 5 days to 3.

13 Jul 202614 min read
AI for FMCG Sales Teams: Trade Deductions, Distributor Management and Forecasting illustration

AI & AUTOMATION

AI for FMCG Sales Teams: Trade Deductions, Distributor Management and Forecasting

Where AI actually helps FMCG sales teams: trade deduction recovery, distributor churn prediction, and account-level forecasting. Costs, data needs, and starting points.

6 Jul 202612 min read
Supplier Onboarding Automation for FMCG: Approved Supplier Lists and Certificate Tracking illustration

FMCG OPERATIONS

Supplier Onboarding Automation for FMCG: Approved Supplier Lists and Certificate Tracking

64% of CPG companies still mix digital and manual quality processes. Here's how to automate supplier onboarding and certificate tracking without an expensive platform.

29 Jun 202614 min read
How to Build a Lightweight Product Data Master Before You Need a PIM illustration

DATA & REPORTING

How to Build a Lightweight Product Data Master Before You Need a PIM

45% of brand owners now use smart connected packaging requiring structured data. Here's how to build a product data master without a PIM system.

22 Jun 202614 min read
The UK Retailer Portal Guide: Tesco TRS, Sainsbury's NRM, Asda Supplier Portal illustration

GUIDES

The UK Retailer Portal Guide: Tesco TRS, Sainsbury's NRM, Asda Supplier Portal

A practical guide to the 6 major UK grocery retailer portals, what data each provides, refresh schedules, export formats, and how to consolidate them. 36% of CPG teams cite fragmented data as their AI blocker.

15 Jun 202615 min read
NPD Workflow Automation for Small FMCG Teams (Without a PLM) illustration

WORKFLOWS

NPD Workflow Automation for Small FMCG Teams (Without a PLM)

45% of brands now use connected packaging, yet most manage NPD through email and memory. Here's how to build a structured NPD workflow without a PLM.

8 Jun 202612 min read
How to Sequence Your First System Integrations as a Growing UK FMCG Brand illustration

SYSTEMS & INTEGRATION

How to Sequence Your First System Integrations as a Growing UK FMCG Brand

37.5% of CPG leaders cite legacy systems as a blocker. Here's the step-by-step integration sequence that works for UK food and drink brands at £20m-£150m revenue.

1 Jun 202612 min read
Purchase Order Automation for UK FMCG: Between Spreadsheets and SAP illustration

WORKFLOWS

Purchase Order Automation for UK FMCG: Between Spreadsheets and SAP

Only 18% of CPG firms have scaled automation. Here's how UK food & drink brands at £20m-£150m can automate POs without a six-figure ERP project.

25 May 202610 min read
FMCG master data audit and cleanup illustration

DATA & REPORTING

How to Audit and Fix Your FMCG Master Data Without a Full Migration

SHS Group cut master data fields from 227 to 70, a 69% effort reduction. Here's how to audit and fix your FMCG product data without a PIM migration.

18 May 202613 min read
FMCG data readiness for AI deployment illustration

DATA & REPORTING

What \"Clean Enough\" Data Actually Means Before You Deploy AI in FMCG

40-60% of FMCG operational data is already AI-ready but siloed. Learn the exact data quality thresholds for demand forecasting, maintenance, and trade promo analysis.

11 May 202613 min read
Useful FMCG analytics dashboard illustration

DATA & REPORTING

What Makes a Useful FMCG Analytics Dashboard?

Most FMCG dashboards are either 40-tab Power BI monsters nobody opens or Excel sheets with no baseline. Here's the useful middle ground, with costs and tiers.

4 May 202615 min read
FMCG reporting automation dashboard pipeline illustration

DATA & REPORTING

FMCG Reporting Automation: From Manual Packs to Reliable Dashboards

3–8 hours a week building Excel packs from retailer portals and ERP exports. Here's the step-by-step process to automate that without ending up with dashboards nobody trusts.

27 Apr 202616 min read
AI agents for FMCG supply chain tasks illustration

AI & AUTOMATION

AI Agents for FMCG Supply Chain Tasks

Only 20% of retail/CPG firms have AI agents active. Here's what agentic AI actually does in supply chain today, what's still projected, and where to start.

20 Apr 202614 min read
AI predictive maintenance illustration for UK food manufacturing SMEs

FMCG OPERATIONS

AI Predictive Maintenance for UK Food Manufacturing SMEs

What AI predictive maintenance actually costs and requires for UK food & drink SMEs. Honest on data needs, pilot costs, and when it doesn't make sense.

13 Apr 202613 min read
AI demand forecasting project brief illustration for FMCG operations leaders

GUIDES

How to Brief an AI Demand Forecasting Project as a Non-Technical Operations Leader

Data plumbing accounts for 40-60% of AI project cost. Here's the 5-section brief template that stops FMCG forecasting pilots from failing before they start.

6 Apr 202615 min read
AI demand forecasting pilot failure illustration for FMCG teams

FMCG OPERATIONS

Why AI Demand Forecasting Pilots Fail in FMCG (and How to Fix Them)

Fewer than 30% of AI pilots reach production (Gartner). Here are the 5 structural failure patterns killing demand forecasting pilots in UK food & drink brands.

30 Mar 202611 min read
AI for FMCG evidence in 2026 illustration

AI & AUTOMATION

AI for FMCG: What the Evidence Actually Shows in 2026

75% of CPG companies are stuck in AI pilots. Only 13% have AI end-to-end. Six surveys dissected with sample sizes and honest caveats.

23 Mar 202615 min read
AI readiness self-assessment for UK FMCG businesses illustration

AI & AUTOMATION

Is My FMCG Business Ready for AI? A Self-Assessment

43% of CPG companies say skills gaps block AI adoption. This 15-question self-assessment is calibrated for UK food & drink teams, not P&G.

16 Mar 202614 min read
AI use cases in FMCG by department illustration

FMCG OPERATIONS

AI Use Cases in FMCG by Department: A Practical Reference

Department-by-department breakdown of where AI works in FMCG, what data you need, what it costs, and where to skip it.

9 Mar 202612 min read
AI for FMCG practical guide illustration

AI & AUTOMATION

AI for FMCG: The Complete Practical Guide

75% of CPG companies are stuck in AI pilots. Here's what works, where to start, and how to run a 90-day pilot that actually scales.

2 Mar 202617 min read
Customer service automation for FMCG illustration

FMCG OPERATIONS

How FMCG Brands Use AI to Handle Customer Service at Scale

FMCG brands average 14h 52m first response time and a -32 NPS. AI triage and automation cut handling time 40% and resolve 80–90% of queries without headcount.

23 Feb 202620 min read
AI platform rollout without chaos illustration

AI & AUTOMATION

How to Roll Out an AI Platform Without Causing Chaos

83% of AI pilots stall due to change management, not technology. A phased framework to deploy ChatGPT, Claude, Copilot or Gemini without disrupting operations.

16 Feb 202623 min read
AI agents for FMCG teams illustration

AI & AUTOMATION

What Are AI Agents? How They Differ From RPA and Automation

62% of organisations experiment with AI agents but only 23% scale them. Here's what agents are, how they differ from RPA, and where they work in FMCG.

9 Feb 202622 min read
AI improving FMCG operations teams illustration

FMCG OPERATIONS

How AI Improves FMCG Operations Teams: What the Evidence Shows

15.2% of CPG manufacturing revenue is lost to delays, downtime, and rework. Here's how AI helps FMCG operations teams recover it.

2 Feb 202618 min read
Choosing a first high-value AI use case illustration

GUIDES

How to Choose Your First High-Value AI Use Case

71% of CPG leaders now use AI yet most pilots stall. Here is the 3-filter framework FMCG brands use to choose where to start and avoid expensive dead ends.

26 Jan 202620 min read
Spreadsheet reporting growth bottleneck illustration

DATA & REPORTING

Why Does Spreadsheet Reporting Become a Growth Bottleneck?

94% of business spreadsheets contain errors and teams lose 22 workdays per year fixing them. See where manual reporting breaks as FMCG brands scale.

19 Jan 202612 min read
AI and automation comparison illustration for FMCG teams

AI & AUTOMATION

AI vs. Automation for FMCG: What's the Real Difference

For FMCG brands, confusing automation with AI wastes budget. Here's how to tell them apart and decide where each one belongs.

12 Jan 202611 min read
Manual process to automated workflow hero illustration

WORKFLOWS

How to Turn a Manual Process Into an Automated Workflow

Most automation projects fail because they skip process mapping. Here's a six-step framework for turning manual FMCG workflows into reliable automation.

5 Jan 202610 min read